WOW World Group’s History: How It All Began
Our story began with an observation of babies in a local community hall, founded by Dr Lin Day. That first observation is where WOW World Group‘s history begins: a global network of early years programmes, though the values behind it remain the same as on day one, supporting children and parents through the early years of childhood, and helping people build their own preschool franchise businesses.
Our story is one that started with a an observation of babies in a local community hall. We may have grown across the world since then, but our values remain the same as day one. To support children and parents through this incredible journey of childhood.
Our story is one that started with a an observation of babies in a local community hall. We may have grown across the world since then, but our values remain the same as day one. To support children and parents through this incredible journey of childhood.
WOW World Group Today
Today, WOW World Group has grown from a single Baby Sensory class into an international network of children’s education franchises, with programmes delivered across the UK and overseas.
- Around 40,000 children attend WOW programmes every week in the UK alone.
- WOW World Group has more than 400 franchisees worldwide.
- The group operates across more than 10 countries.
- WOW programmes are fully accredited by the Children’s Activities Association, with WOW World Group also listed as a CAA member.
- Baby Sensory, Mini Professors and Reading Fairy are among the finalists in the 2026 What’s On 4 Kids National Children’s Activities Awards.
Join the Next Chapter of WOW World Group
That’s WOW World Group history so far: from one local hall to a global network of early years programmes. If you’d like to be part of the next chapter, why franchise with WOW explains how it works.
