How the WOW World Group Franchise Journey Works
When you own a WOW World Group franchise, you run your own local business with training, programme resources and ongoing guidance from your franchisor. This page explains how franchising works from your first enquiry through to training, launch and continued support.
WOW World Group brings together five separate programmes for babies, children and families. These include:
You can choose the opportunity that suits your interests, experience and local area.


You will be running your own business. This gives you the flexibility to work hours that suit your lifestyle as well as the satisfaction of knowing that your success has been a direct result of your own endeavours.


You will be running your own business. This gives you the flexibility to work hours that suit your lifestyle as well as the satisfaction of knowing that your success has been a direct result of your own endeavours.


The WOW World Group Enquiry Process
How long the enquiry process takes depends entirely on you.
Nobody is ever rushed through the process, and it is essential that both you and your franchisor feel comfortable before proceeding. Support is available from your first conversation and continues throughout the life of your business.
After you complete the enquiry form, the franchisor for your area will contact you for an informal conversation. You can ask questions and learn more about the franchise opportunity. You may then be invited to a Discovery Event to understand how franchising works with WOW World Group.
The final step will see you complete your due diligence, successfully pass Practitioner Training, and sign contracts, equipped with the confidence to launch your first class. It works; WOW training empowers your success.

WOW World Group is committed to helping franchisees establish and run their own local business. The training and support package includes detailed guidance on running sessions, business planning and local marketing.
Our support continues beyond training and launch. Your franchisor will provide guidance and mentoring for the life of your business, including support with programme delivery, business planning and marketing in your territory.
Franchise Training and Support
Pre-Training
Whether you have attended a WOW class before or are new to the programmes, it is important to understand what leading a session involves. Come and sit at the ‘head’ of the circle and help in a class, and see how you feel. Then visit some more classes and start to see what the life of a Practitioner entails. This is how we replace leaders with practitioners.
Practitioner Training
Practitioner training covers all aspects of running your classes. You will learn how to prepare and deliver sessions using the programme lesson plans, explain the developmental purpose of each activity and lead classes with confidence. You will also experience many of the activities first-hand.
Business Induction
Business induction covers the business planning process. You will review your budget, create a marketing plan and discuss practical ways to establish your business in your territory.
Post-training Support
If you think there is a lot to learn, you are absolutely right! We therefore provide a comprehensive Operations Manual covering all aspects of our sessions. For each session, we provide a detailed Lesson Plan covering everything from the set-up for the specific session.
Ready to Take the Next Step
Now that you know how franchising works with WOW World Group, you can enquire and speak with the franchisor for your area. There is no pressure to proceed. The first conversation is a chance to ask questions, understand the next steps and decide whether owning a WOW World Group franchise is right for you.




