How the WOW World Group Franchise Journey Works

When you own a WOW World Group franchise, you run your own local business with training, programme resources and ongoing guidance from your franchisor. This page explains how franchising works from your first enquiry through to training, launch and continued support.

WOW World Group brings together five separate programmes for babies, children and families. These include:

You can choose the opportunity that suits your interests, experience and local area.

Franchisee leading a Baby Sensory session with a baby, showing how a WOW franchise model works through hands-on learning.
White cloud border illustration used on WOW World Group's franchise works page.
How It Works

You will be running your own business. This gives you the flexibility to work hours that suit your lifestyle as well as the satisfaction of knowing that your success has been a direct result of your own endeavours.

Franchisee leading a Baby Sensory session with a baby, showing how a WOW franchise model works through hands-on learning.
White cloud border illustration used on WOW World Group's franchise works page.
How It Works

You will be running your own business. This gives you the flexibility to work hours that suit your lifestyle as well as the satisfaction of knowing that your success has been a direct result of your own endeavours.

Franchisee leading a Baby Sensory session with a baby, showing how a WOW franchise model works through hands-on learning.
White cloud border illustration used on WOW World Group's franchise works page.

The WOW World Group Enquiry Process

How long the enquiry process takes depends entirely on you.

Nobody is ever rushed through the process, and it is essential that both you and your franchisor feel comfortable before proceeding. Support is available from your first conversation and continues throughout the life of your business.

After you complete the enquiry form, the franchisor for your area will contact you for an informal conversation. You can ask questions and learn more about the franchise opportunity. You may then be invited to a Discovery Event to understand how franchising works with WOW World Group.

Once you’re ready, you’ll be invited to attend classes, be provided with tools to help compile your business plan, and you’ll hold a more formal meeting with your Franchisor.

The final step will see you complete your due diligence, successfully pass Practitioner Training, and sign contracts, equipped with the confidence to launch your first class. It works; WOW training empowers your success.

Two WOW franchise members engaging with a baby during a session, showing how a franchise model works from the enquiry process.

WOW World Group is committed to helping franchisees establish and run their own local business. The training and support package includes detailed guidance on running sessions, business planning and local marketing. 

Our support continues beyond training and launch. Your franchisor will provide guidance and mentoring for the life of your business, including support with programme delivery, business planning and marketing in your territory.

Franchise Training and Support

Pre-Training

Whether you have attended a WOW class before or are new to the programmes, it is important to understand what leading a session involves. Come and sit at the ‘head’ of the circle and help in a class, and see how you feel. Then visit some more classes and start to see what the life of a Practitioner entails. This is how we replace leaders with practitioners.

Practitioner Training

Practitioner training covers all aspects of running your classes. You will learn how to prepare and deliver sessions using the programme lesson plans, explain the developmental purpose of each activity and lead classes with confidence. You will also experience many of the activities first-hand.

Business Induction

Business induction covers the business planning process. You will review your budget, create a marketing plan and discuss practical ways to establish your business in your territory.

Post-training Support

If you think there is a lot to learn, you are absolutely right! We therefore provide a comprehensive Operations Manual covering all aspects of our sessions. For each session, we provide a detailed Lesson Plan covering everything from the set-up for the specific session.

Ready to Take the Next Step

Now that you know how franchising works with WOW World Group, you can enquire and speak with the franchisor for your area. There is no pressure to proceed. The first conversation is a chance to ask questions, understand the next steps and decide whether owning a WOW World Group franchise is right for you.

Frequently Asked Questions

Your regional franchisor will contact you for an informal conversation. You can ask questions, discuss programme availability and learn what the next stage involves.

There is no fixed timescale. The process moves at a pace that allows both you and your franchisor to complete the required conversations, visits, checks and training.

No previous franchise ownership or teaching experience is needed to enquire. Training and practical guidance are provided, and your franchisor will help you consider which programme suits your skills and availability.

Training includes class observation, practitioner training, business induction and access to programme manuals and lesson plans. The exact content depends on the franchise programme you choose.

Before launch, you will complete due diligence, training, business planning and the required agreements. You will also prepare for delivering sessions in your territory.

Your franchisor remains available after launch to guide programme delivery, business planning and marketing as your local business becomes established.

Yes. As a franchisee, you own and operate your local business under the relevant WOW World Group programme, following the franchise system and programme standards.

Reading Fairy instructor using a dinosaur hand puppet to engage children, shown in WOW World Group franchise links below on the page.
How It Works
Parents smiling with a baby, family photo shown in WOW World Group franchise programme links below the Mini Professors franchise page.
About Us

Interested in Franchising with WOW World Group?